Why Laughter Isn’t Enough: 5 Pitfalls Brands Fall into When Using Memes
How to find the line between blindly following a trend and business objectives.
Memes in business are no longer seen as garbage, they have become a basic marketing tool.
Brands are increasingly integrating multi-format jokes into brand communications, but they don’t always have a positive impact on loyalty.
Mistakes when working with memes
A meme is one of the content formats that brands use in advertising communications. With the help of humor, you can not only entertain the audience but also solve business problems, for example, increase loyalty, stimulate sales, or deal with objections.
But for a brand to not only evoke any emotional response, but at the same time create the right association with itself and touch the right feelings in the customer, it’s important to work on your meme marketing.
The availability of memes creates the illusion that funny creatives don’t require as much elaboration as brand or product ones. There is always the risk of falling into the thoughtless use of memes in communication that will not solve business problems. We’ve put together 5 common mistakes that hinder the effectiveness of your…
